• The scroll depth metric shows a significant portion of visitors are scrolling through the pages, indicating engagement, but there is still a gap in conversion (i.e., visitors may scroll but leave without converting).
• The “Welcome to NWTC!” page has a relatively low number of views (12K) compared to other pages. This may be an indication that users are leaving before diving deeper into the website or engaging with more valuable content.

Recommendation:
Consider adding more engaging visuals or clear calls to action to the Welcome page to encourage users to explore more of the site. Redesign it to focus on next steps or add clickable elements that guide the user to more engaging content (e.g., programs, events, or applications).

Why this supports the recommendation:
By making the welcome page more engaging, visitors are more likely to explore other pages and remain on the site longer, which can help lower the bounce rate and improve conversions.