- The active users per minute data shows that a large portion of users are accessing the site from the United States (431 users), with others from India, Canada, and China. However, the report doesn’t show specific device usage directly, but if a significant portion of traffic is from mobile, a mobile-friendly experience becomes critical.
- Mobile device users often have a higher bounce rate due to navigation issues or long load times.
Recommendation:
Ensure the website is fully optimized for mobile users, particularly focusing on streamlining navigation, improving page load speeds, and ensuring key pages (like Student Portal and Enroll in Classes) are easy to use on smartphones and tablets.
Why this supports the recommendation:
With the potential high percentage of mobile users, an optimized mobile experience will help reduce bounce rates, increase session lengths, and improve the chances of conversions on mobile devices.
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