• The “first visit” event count shows 40K first-time visitors (11.6% of total events). These users are engaging with the site but may not be converting on their first visit.

Recommendation:
Consider implementing a retargeting strategy or special offers to bring back first-time visitors. Additionally, provide a welcome offer or incentive for first-time users, such as a discount, free resource, or personalized content, to encourage them to return and convert.

Why this supports the recommendation:
First-time visitors are likely exploring the site and familiarizing themselves with NWTC. Giving them a reason to return can increase conversion rates and help guide them along the customer journey.